Reaching Every Woman

Women in the beauty business couldn't initially afford to advertise their products in large, nationally distributed magazines or papers. It was far less costly to advertise in small, local papers. Their advertisements appeared in newspapers around the country, including several in Delmarva.

These entrepreneurs also worked with local pharmacies and department stores in towns across America to offer them exclusive rights to carry their products.

Advertisement for Elizabeth Arden products being sold at “Hargis” dress apparel shop in Salisbury, at their toilet goods counter, a new concept at the time, July 11, 1925, The Daily Times, Salisbury, MD.