U.S Food Administration
During World War I, the United States experienced a food shortage as supplies were increasingly needed for U.S. and allied troops. As a result, Congress created the United States Food Administration in August 1917. Led by Herbert Hoover, this primarily volunteer organization encouraged the production and conservation of food and supplies for the war effort.
To mobilize the public, the administration launched a massive propaganda campaign that emphasized the patriotic duty of all Americans to make sacrifices to help conserve food. Posters urging citizens to reduce their consumption of meat, wheat, fats, and sugar could be found in communities all over the country. The campaign was so successful that government rationing was not required in the U.S. during World War I.